Customer Introduction
Ola Electric, India's largest electric two-wheeler manufacturer with 35% market share, operates a vertically integrated business spanning R&D, manufacturing, and a direct-to-consumer (D2C) omnichannel distribution network of 870+ experience centres across 300+ cities. As the company scaled from startup to market leader selling 320,000+ units and generating ₹5,009 crores in revenue, managing customer experiences, dealer operations and service coordination across this vast network became increasingly complex. Ola Electric partnered with Nubis IT Services to implement Salesforce Sales Cloud and Experience Cloud, creating an integrated platform that unifies online sales, experience centre operations, customer service and charging network management.
Enter Nubis
Ola Electric partnered with Nubis IT Services to build a comprehensive customer engagement and dealer management platform on Salesforce. The goal was to unify online and offline channels, streamline dealer operations and create exceptional customer experiences throughout the EV ownership journey.
After assessing the D2C omnichannel requirements and rapid growth trajectory, Nubis implemented Salesforce Sales Cloud and Experience Cloud with custom integrations to MoveOS and charging infrastructure as the unified EV retail platform:
Unified D2C omnichannel customer platform
Experience Centre management system
Service Cloud for after-sales excellence
Customer Experience Cloud portal
Analytics and performance dashboards
The Outcome
Ola Electric transformed its D2C operations by connecting online sales, experience centres and service operations through a single, intelligent platform. The unified system enabled seamless customer journeys, empowered dealer networks with mobile tools and provided leadership with real-time insights to drive India's electric vehicle revolution at scale.
870+ Experience centres managed on unified Salesforce platform
35% Market share achieved with scalable D2C infrastructure
SEAMLESS OMNICHANNEL - Unified customer experience from online to test ride to ownership
REAL-TIME INSIGHTS - Centre performance and customer analytics for growth optimization
