Customer Introduction
Dusk Australia wanted to modernise how they connect with customers across retail stores, eCommerce, and loyalty programs. Their existing systems worked in silos, and teams lacked a consolidated view of customer behaviour across channels.
Enter Nubis
Nubis IT Services partnered with Dusk to build a unified Customer 360 platform that connects retail, eCommerce, service and loyalty operations.
After reviewing Dusk’s omni-channel requirements and data ecosystem, Nubis implemented the following:
Clouds Implemented
Sales Cloud — Unified customer data, store-level visibility
Service Cloud — Centralised customer support with automated workflows
Salesforce Loyalty Cloud — Integrated loyalty program tracking and rewards
Salesforce Data Cloud — Harmonised customer, order, product and engagement data
Marketing Cloud — Segmentation, personalisation and campaign automation
Marketing Cloud Engagement
Marketing Cloud Personalization
Key Integrations
Shopify (eCommerce)
POS systems
Snowflake
OneLoyalty
Marketing Cloud (Engagement & Personalization)
The Outcome
Dusk transformed its operations into a fully connected omni-channel ecosystem.
500K+ customer records unified into a single source of truth
30% faster customer service turnaround time with centralised Service Cloud
25% increase in loyalty redemptions after system unification
Real-time visibility into online and retail revenue through automated
dashboards
End-to-end connected experiences from marketing to purchase to service
With an integrated Salesforce ecosystem built by Nubis, Dusk now operates on a customer-centric foundation that supports data-driven decision-making, stronger loyalty and seamless experiences across all touchpoints
