Optimising B2B Commerce with 200+ Complex Product Configurations Automated Configuration & Intelligent Approvals

Optimising B2B Commerce with 200+ Complex Product Configurations Automated Configuration & Intelligent Approvals

Customer Introduction 

An industrial manufacturer offering over 200 configurable product combinations relied on spreadsheets and email-based approvals for quotation processing.

Complex pricing logic and multi-level validations slowed the sales cycle and increased dependency on manual intervention.

To modernise B2B sales operations, the organisation partnered with Nubis IT Services.

B2B commerce automation for complex product configurations

Enter Nubis 

Nubis digitised the configuration-to-quote workflow using Salesforce Sales Cloud as the core platform.

After mapping product rules, pricing structures and approval hierarchies, Nubis implemented a guided configuration engine with rule-based validations and automated approval workflows.

The Outcome 

The manufacturer transitioned from manual quoting to intelligent digital commerce.

60% Faster quote generation

85% Automated approvals

$4.2M Revenue generated in the first year

Improved deal velocity and reduced operational friction

Diagram of intelligent approval workflow for complex orders

Commerce-First Specialists for Retail & D2C Brands

CONNECT WITH US

Email:

sales@nubisit.com

Phone:

+91 80-473-63000

LOCATE US

Head Office:

Level 7, Fairway Business Park,

Behind Dell Road, Next to Embassy Golf Links,

Bengaluru,

Karnataka - 560 071

Our Branches:

Chandler House, 7 Ferry Road Office Park, Riversway, Preston, Lancashire, England PR2 2YH

TIDEL Park Coimbatore Ltd, ELCOT-SEZ IT/ITES, Civil Aerodrome Post, Villankurichi Rd, Tamil Nadu 641014

167, Carnation Building, Churchill Road, Near ICICI Bank, Ooty,
Tamilnadu - 643 001

Commerce-First Specialists for Retail & D2C Brands

CONNECT WITH US

Email:

sales@nubisit.com

Phone:

+91 80-473-63000

LOCATE US

Head Office:

Level 7, Fairway Business Park,

Behind Dell Road, Next to Embassy Golf Links,

Bengaluru,

Karnataka - 560 071

Our Branches:

Chandler House, 7 Ferry Road Office Park, Riversway, Preston, Lancashire, England PR2 2YH

TIDEL Park Coimbatore Ltd, ELCOT-SEZ IT/ITES, Civil Aerodrome Post, Villankurichi Rd, Tamil Nadu 641014

167, Carnation Building, Churchill Road, Near ICICI Bank, Ooty,
Tamilnadu - 643 001

Commerce-First Specialists for Retail & D2C Brands

CONNECT WITH US

Email:

sales@nubisit.com

Phone:

+91 80-473-63000

LOCATE US

Head Office:

Level 7, Fairway Business Park,

Behind Dell Road, Next to Embassy Golf Links,

Bengaluru, Karnataka - 560 071

Our Branches:

Chandler House, 7 Ferry Road Office Park, Riversway, Preston, Lancashire, England PR2 2YH

TIDEL Park Coimbatore Ltd, ELCOT-SEZ IT/ITES, Civil Aerodrome Post, Villankurichi Rd, Tamil Nadu 641014

167, Carnation Building, Churchill Road, Near ICICI Bank, Ooty, Tamilnadu - 643 001

© 2026 Nubis IT Services. All rights reserved.

© 2026 Nubis IT Services. All rights reserved.

© 2026 Nubis IT Services. All rights reserved.