Customer Introduction
A digitally native retail brand experienced strong customer acquisition but struggled with repeat purchases and retention.
Customer data was fragmented across commerce, email marketing and loyalty systems, limiting personalisation effectiveness.
To unlock customer lifetime value, the brand partnered with Nubis IT Services.
Enter Nubis
Nubis implemented Salesforce Data Cloud to consolidate transactional, behavioural and engagement data into unified real-time customer profiles.
The objective was to enable intelligent segmentation and AI-driven personalisation at scale.
The Outcome
The brand shifted from generic campaigns to predictive, data-driven engagement.
22% Increase in repeat purchases
31% Lift in email engagement
$2.8M Additional revenue generated through personalisation
Improved retention and customer lifetime value
