Customer Introduction
Celebrity Fashions Pvt. Ltd., a well-established apparel manufacturer and exporter, manages both bulk production orders for international buyers and new product development enquiries. With disconnected systems and manual tracking limiting visibility, the organisation partnered with Nubis IT Services to implement Salesforce Sales Cloud, creating a unified platform that connects merchandising, procurement, production and dispatch operations.
Enter Nubis
Celebrity Fashions partnered with Nubis IT Services to digitise its enquiry-to-order operations under a connected Salesforce framework. The goal was to create end-to-end visibility, automate workflows and establish a foundation for data-driven decision-making. After assessing the operational requirements and existing processes, Nubis implemented Salesforce Sales Cloud with custom objects and Lightning components as the core platform:
Salesforce Sales Cloud as the operational backbone
Enquiry-to-order workflow automation
Work order tracking for procurement dependencies
Custom Lightning components for order visualisation
Scalable, integration-ready architecture
The Outcome
Celebrity Fashions transformed its order management operations by connecting merchandising, procurement and production through a single, integrated platform. Manual tracking was replaced with real-time dashboards, enabling faster order cycles and improved accuracy across teams.
30% Reduction in order follow-up time across departments
90% Real-time visibility into ongoing orders
FASTER APPROVALS - Structured workflow reduced sample approval cycle time
AUTOMATED REPORTING - Live dashboards eliminated manual Excel-based reporting
